SHARE WINTER
SHARE WINTER
Merit Award Winner at the
62nd Annual Hatch Awards
Category: Work for Good
Art Director: Jim Bizier
The Idea.
Share Winter’s mission is to get kids from underserved communities to experience the joy of winter sports like skiing, snowboarding, etc. The key for this project was to 1) communicate that mission to potential donors, and 2) do it in a way that stood out from the rest of the winter sports media that anybody who’s spent time on a mountain is already sick of.
The Campaign.
The campaign centered on this illustrative look and feel that showed kids dreaming about the chance to experience winter sports. The cherry on top was that we got to bring them to the mountain. Check it out.
