SENSE-ATIONAL YOU
SENSE-ATIONAL YOU
Paid Social Campaign
Art Directors: Hannah Grenier, Dawn Miele, Seungmuk Oh
The Organization.
Sense-ational You is a New England-based company that specializes in making clothing tailored to the needs of kids with sensory processing disorder and autism. From compression-lined shirts to noise reducing hoodies, it’s a parent’s dream to find clothes that their kid will be comfortable in.
The Idea.
How can we communicate all the benefits of this company’s products in a way that feels authentic and will connect to the lived experiences of these parents?
The Campaign.
In this campaign, we highlighted a truth about getting ready for school for parents of kids on the spectrum: time. A shirt with an itchy tag can throw a whole morning’s timing off. Thanks to Sense-ational You, parents will have more time for all the other pieces of their busy morning routine.
