MUSACK
MUSACK
Bronze Bowl Winner at the
61st Annual Hatch Awards
Category: Work for Good
Art Director: Kabita Das
The Organization.
Musack is a dope non-profit, stretching from Nantucket to Compton, that helps kids from underserved communities find their voices through donated musical instruments and music lessons. Find me one person who doesn’t love that.
The Idea.
The power of imagination is left un-tapped in young people across the country. Stressors of adolescence, coupled with outside obstacles like poverty, drugs, and crime can stifle the development of creativity that kids everywhere should be enjoying. Let’s showcase the creativity that lies within young people in an inspiring way.
The Campaign.
We asked Musack kids to fill out a questionnaire about themselves and what music meant to them. Their responses were then turned into unique album cover art, used for a social media content series to drive donors to the Musack website, with the goal of auctioning the artwork off at events to raise additional funds.
Sample Questionnaire.
The questions are left open-ended, so that the artist can use the responses as a direct form of inspiration and turn them into a custom piece of artwork that summarizes the child’s personality and creativity.
The Social.
More Artwork.
