THE NORTH FACE
THE NORTH FACE
*It feels like legally I ought to tell you this is spec work? If you actually want to make it that would be cool though, I’d love to help.
The Idea.
The North Face has long used the tagline “Never Stop Exploring.” But, if you think about it, most of us kinda have. This campaign seeks to remind people that the world is still out there and that nature is in our collective DNA. So let’s get back to exploring.
The Campaign.
Human x Nature, the oldest collab in the history of, well anything.
The natural world is right outside waiting for us to come explore, but it seems that people have forgotten about the adventure and beauty that can be found there. The North Face is determined to reconnect the two in for a classic collaboration that was always meant to be.
The Social Content.
The best fashion campaigns get huge boost from the buzz on social media around the launch of the campaign. A consistent stream of simple, but fun social content can help get that buzz going.
